Smith & Fong featured in Scientific American Earth 3.0

September 16, 2009 in Uncategorized

From the June 2009 Special Editions | 8 comments

Bamboo Boom: Is This Material for You?

It’s not just for tiki torches anymore, but does this wood substitute really make for greener floors, clothing and other products?

By Michelle Nijhuis



CREATIV STUDIO HEINEMANN/GETTY IMAGES

Daniel Smith remembers when he first tried to sell a bamboo floor. The San Francisco entrepreneur thought his woodlike product was attractive and durable, but when he took samples to a Dallas trade show in 1994, the reaction wasn’t quite what he had hoped for. No one believed the plant’s round stalks—then most familiar in the U.S. as the stuff of backyard torches—could be turned into a smooth, lasting floor.

“One architect said to me, ‘I appreciate that you’re at the cutting edge of design and development, but I don’t want to be cut by that edge,” Smith says.

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