selected by BtoB Magazine as one of “10 great BtoB websites”

September 16, 2009 in Uncategorized

BtoB Magazine, a marketing magazine owned by New York business periodical publisher Crain Communications, has selected as one of this year’s 10 best BtoB websites. Smith & Fong’s site shares this designation in 2009 with such notable names as Office Depot, ADP and Getty Images. An excerpt of the story follows.



Target audience: Interior designers, architectural community, homeowners

Key Web executives: Dan Smith, president and founder; John McIsaac, public relations counsel for Smith & Fong at McIsaac Communications

No. of employees working on the site: 8

Last major redesign: First-quarter 2009

No. of pages on site: 215 pages

Web developer: In-house, as well as Pinch, a strategic design and brand development agency

As recently as six months ago, visitors arriving at the Web site were directed to a press release. Those visitors were likely looking for product and installation specifications, and until recently, that information was often difficult to locate.

“One of the concerns we heard from architects and designers was that they couldn’t find information fast enough,” said company President Dan Smith. “I remember you had to go to flooring and within flooring select a surface and within that section you had to choose a color. It was a five-step process to land in the place you were looking for. That was a very big deal.”

Read the rest of the story here.